Kesseböhmer
Euroshop 2005, Düsseldorf

The Westphalian display manufacturer and shop-fitter Kesseböhmer and the shop-fitting firm of Storebest, based in Lübeck and also belonging to the Kesseböhmer group, for the first time planned a joint exhibition attendance for EUROSHOP 2002.

In preparation for the project, a workshop was organised, together with the sales teams of both companies, at which the joint objectives and the necessary measures were discussed and agreed. The exhibition briefing was firmed up and the stand designed on the basis of these results. The catering and the dress of the stand personnel were adapted to the exhibition motto.

The exhibition stand had a basic area of 600 m². At floor level, the area was divided into 1/3 exhibition area, 1/3 discussion, personnel and logistics area, and 1/3 genuine blossoming spring meadow, to illustrate the motto "Ideas for blossoming business".

The upper storey with an area of 150m² served as an open discussion area, where hospitality could also be provided to existing and potential customers.

Three weeks before the start of the exhibition, the stand was presented to the stand team in the form of a model, and the concrete procedure on the stand discussed and trained during the course of a one-day stand personnel training session.