Berufsgenossenschaft für Fahrzeughaltungen
(Trade association of vehicle operators)
IAA Commercial Vehicles 2003, Hanover

For the "Berufsgenossenschaft für Fahrzeug-haltungen", we conceived and designed an exhibition stand for the IAA Commercial Vehicles in Hanover which communicated the consultation services provided by the association for vehicle operators.

The focus of the consultation services at the exhibition was to be placed on the safety problems affecting small, fast transport vehicles. These were to be brought home emphatically to drivers and operators of small transport vehicles.

In preparation for IAA Commercial Vehicles, the exhibition theme was communicated to the target group in various print media together with the "Schmonzel" (the yellow manikin). For networking of the advertising measures, a 3-D version of the figure was constructed for the exhibition stand. The exhibition team offered advice to visitors to the exhibition stand with the aid of a demonstration vehicle equipped with all possible safety features.