The Hamburg company specialized in rigging and sailmaking also operates a ropery. At the SMM 2008 it presented its wire rope section. The different ropes were stretched in an open showcase, enabling the visitor to comfortably examine them at eye level. The colour scheme of the stand incorporated the company colours of the Hering KG as well as the blue of the oceans. The counter and the showcase were designed in the streamlined body of fast ships. The exhibition stand was illuminated with the spots of the ceiling construction.